A LetsCollect campaign
LetsCollect is an initiative that allows people to make collections of their passion online. This can be anything, from the arcade halls to the cats in your neighbourhood. At the same time the platform offers free online visibility for small entreupeneurs .
The campaign
In order to get more attention to LetsCollect and test the platform as a whitelabel we set up a campaign called Willy Zoekt. The campaign was centered around Kingsday in Groningen. The platform mapped everything you need to know if you went to the city of Groningen on Kingsday. From parking spots to music acts to public toilets.
Campaign goals
Show people in a fun playfull way what LetsCollect is all about
Increase social media reach and visibility of LetsCollect
Use the campaign as a first test run as a white label for LetsCollect
About the campaign
Client: studio andere koek
Campaign by: Joey Fuit and Johan Rijpma
My activities: Concepting, branding, logo design, landingspage design
Website: www.willyzoekt.nl
Time period: 2 weeks
Unique social media hits: 13.000
The deliverables
Landingpage design
Social media content
