The core behind the brand were my illustrations. These were colorfull, bold and somwhat odd designs that shows charachter above all else. I wanted to create a brand for young adult who are as colorfull and bold as my illustrations, and are not afraid to show that to the world.

Estableshing the brand image, the final shirt designs and even picking what kind of shirts the designs would be printed on lasted several months with user testing in between. The final brand feautures a lot of light pcitures and white with a few popping colors. Font used range from more elegant and friendly fonts complimented by a more extreme brush font to create the bold contrast. Images of the people used are expressive, happy, young and daring.

The project has been put on ice because of a lack of time besides working full-time.